Emota Wins PM Society Gold with AstraZeneca for ASCO 2025 Congress Experience
Emota has won PM Society Gold with AstraZeneca for ASCO 2025, recognising a bold new approach to healthcare event marketing and congress engagement.
Discover how this award-winning experience is redefining medical congress engagement.
We’re proud to share that Emota has won Gold at the PM Society Awards 2026 in the Meetings, Events and Exhibitions category, recognising our work with AstraZeneca at ASCO 2025.
Award-Winning Healthcare Event Marketing at ASCO
The PM Society Awards are one of the most established and respected benchmarks for creativity in UK healthcare communications, making this recognition particularly meaningful for both teams.
This latest win marks another milestone for what is now a multi-award-winning experience, created to redefine how brands show up at congress.
A Discovery-Led Approach to Engagement
The result was a discovery-led environment that invited exploration, encouraged conversation and cut through the noise of a crowded congress hall.
By combining standout creative with a clear engagement strategy, the experience demonstrated how effective healthcare event marketing can drive both visibility and meaningful interaction with healthcare professionals.
Designed for Scalable Impact Across Congresses
Importantly, the experience was designed not just for a single event, but for long-term impact.
Built as a modular system, it can be scaled and adapted across hundreds of future congresses—supporting consistency, efficiency and ongoing engagement for global healthcare brands.
What This Means for Healthcare Event Marketing
This project reflects a broader shift in how pharmaceutical companies approach medical congresses, towards more flexible, audience-centric and insight-driven experiences.
It highlights the importance of designing for real engagement, rather than relying on traditional exhibition presence alone.
Winning Gold at the PM Society Awards is a proud moment for everyone involved and a reflection of the collaboration, creativity and craft behind this work.
A huge thank you to our partners at AstraZeneca, and to the many talented people across both teams who made this possible.
Looking to elevate your presence at medical congresses? Get in touch to see how we can help.
