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About Emota

Hi, we're Emota.

We’re a global family of over 500 thinkers, creators, and makers working with leading brands in healthcare, finance, energy, mobility and beyond. Each year we design and deliver thousands of global experiences across Congress & Conventions, Meetings & Events and Exhibitions & Brand Experiences.

We’re powered by the amazing people who are the heart and soul of our business. Day in and day out, they work hard for our clients, but always try to make it fun. We’re really proud that the length of our average client relationship is triple the industry average, with over 100 clients giving us an average rating of 9/10 (no-one’s perfect!) in our last survey.

We work hard to take care of our people. That’s why we’re so proud that we’ve been recognized by Mind with a Gold Award for workplace wellbeing.

A historical footnote: Emota was born out of the merger of WRG and AEE, two top 5 ranking agencies according to C&IT 2024.

The power of purposeful connections.

More than ever, creating and attending experiences must be worth the investment for brands and audiences. To maximize value, we believe you need to craft powerful experiences that create purposeful connections with audiences – changing how they think, feel and act in ways that benefit your brand.

And when you’re trying to change how people think, feel and act, Behavioral Science tells us emotional experiences are far more effective than those focused solely on function and rationality – a mistake brands so often make.

That’s why we put emotion at the heart of our experiences, and our name.

We're part of something bigger.

Emota sits within the Experience Design (XD) specialist area of Inizio Engage. Renowned for experience design and innovative engagement solutions, we’re perfectly positioned to draw on Inizio Engage XD’s employee engagement, learning and capability expertise. Emota also draws upon the wider Inizio Engage commercial, medical affairs and patient solutions teams to create richer experiences that motivate leaders, inspire teams and create real-world business value.


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