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Tripp Mahan joins as Head of Event Production, North America

Inizio Engage XD has appointed Tripp Mahan as Head of Event Production in North America

Mahan, with more than 20 years of global event experience, will provide strategic leadership, support, and guidance to Inizio Engage XD’s event brand – Emota – to ensure seamless delivery of projects that showcase the agency’s creative ambition, delivery standards, and innovations. He will continue to build the Group’s growing event offer, including working with existing blue chip clients and growth opportunities.

February, 2024

Mahan has over two decades of experience across a variety of industries. His event career began at Herbalife, where he oversaw corporate events and produced complex experiences for international attendees on six continents. From Herbalife, he was recruited to Promax, the association for television marketers, where he led the organization’s global conferences and award shows. 

In 2016, Mahan joined Beautycon to manage the media company’s global experiential vertical, including Beautycon Festivals in New York, Los Angeles, Dallas, and London, as well as the experiential retail pop-up, Beautycon Pop in Los Angeles. 

Most recently, Tripp was Chief Events Officer of YPO (formerly Young Presidents’ Organization), where he served on the senior leadership team and developed short- and long-term objectives and strategic plans related to a global events business that served over 32,000 member CEOs in 142 countries. 

Mahan will work alongside Katie Coleman, Head of Head of Meetings and Events, US.


I am honored to join Inizio Engage XD as the Head of Event Production in North America. With over two decades of diverse global event experience, I am excited to contribute strategic leadership to Inizio Engage XD’s event business and look forward to collaborating with existing clients and exploring new growth opportunities. Together with the talented team, we will continue to elevate our creative ambitions, exceed delivery standards, and drive innovations, ensuring the seamless execution of projects that leave a lasting impact.

Tripp Mahan, Head of Event Production, North America


I’m thrilled to welcome someone with Tripp’s track record to the Inizio Engage XD events team. His appointment underlines our commitment to providing world-class experiential experiences for our North American and global clients.

Russ Lidstone, President of Inizio Engage XD and CMO of Inizio Engage


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