Caroline Goodwin

Content Development Director

Get to know Caroline

Caroline has spent 20 years with Emota, progressing from delivery roles into senior positions across client partnership and marketing. She has led major global healthcare accounts, built and guided large teams, and contributed to award-winning event experiences. Her early recognition on the C&IT A List positioned her as one of the industry’s rising talents.

After moving into Business Development, Caroline drove strategic client engagement and growth across key accounts. She later became Global Marketing Lead, supporting the integration of legacy brands, leading Emota’s rebrand, and strengthening the organisation’s market presence through impactful campaigns.

Caroline now serves as Content Development Director, shaping the strategic narrative that underpins Emota’s commercial and creative ambition. She oversees the development of content that articulates Emota’s value, elevates its capabilities, and supports future growth. Working collaboratively across strategic, creative and marketing teams, she helps define how Emota shows up in the market and showcases its leadership in experiential healthcare.