Colin Melville

Head of AI Film

Get to know Colin

With a career spanning broadcast, brand, and digital transformation, Colin leads our teams of creative leads and designers across the UK and the USA. His work sits at the intersection of storytelling, technology and innovation — with a particular focus on how emerging tools like AI can elevate, not dilute, creative craft.

Colin has built and scaled new creative capabilities from the ground up, most recently establishing a Generative AI unit that reshaped how teams think about film, content and experience. He works closely with strategists, filmmakers, digital and experience designers to create ideas that don’t just land — they resonate.

Colin leads from the front — shaping ideas, guiding teams and helping clients navigate change. His focus is on making the future usable: turning new technologies into creative opportunities, and giving teams the confidence to push what’s possible.