Helina has over a decade of experience in the events industry, with a rich background encompassing various event types and formats from both in-house roles and agencies. Her career began by managing award ceremonies in the UK and internationally. She soon transitioned into an event producer role, further enhancing her technical skills and passion for creative concept development.
Helina’s career breakthrough came when she managed the events department for BBC Children’s, producing the Children’s Global Media Summit with Prince William as a keynote speaker. Among her noteworthy achievements was the creation and execution of the ‘CBBC Summer Social’ festival, the largest live event by CBBC, attracting over 30,000 attendees and a significant virtual audience on the CBBC channel.
In diverse senior positions across multiple organizations, Helina has continually expanded her expertise. She is dedicated to creating immersive brand experiences, meticulously translating brand essence into physical events that evoke emotional connections with audiences. Her approach ensures each event is unique, tailored to the client’s brand and requirements.
