Saira has worked within the events industry since 2003, beginning as an intern and moving up to become Head of Live Production EU for the past four years.
Whilst holding the position of Executive Producer, Saira went on to produce many diverse events spanning multiple continents and for live audiences of 100 up to 65,000, working across sectors including healthcare, fashion, financial services and pharmaceuticals.
Saira has produced award winning experiences for our clients which include: senior leadership meetings, product launches, and awards ceremonies across live, hybrid and virtual platforms. She has worked comprehensively with major brands such as HSBC, Deloitte, Shell, major pharmaceutical companies, and TFL.
Saira has focussed on building and growing a talented team in the UK, expanding to over 60 experts in live production. Her strengths are leading and supporting a team, building client relationships and trust, always underpinned by creativity, innovation and deep content insight. Now heading up Live production EU for Emota, Saira is excited to see what this true powerhouse brand can deliver for our clients.
