Celebrating superpowers, virtually and in-person
How do you celebrate global achievements in a way that connects everyone? We transformed a hybrid awards event into a cinematic, comic-inspired celebration of purpose and pride.
See how we made it unforgettable…
The Challenge
Bringing together a global team for a shared moment of recognition is no small task. Especially, across multiple locations and formats.
Our objectives were to:
- Celebrate over 300 global team members’ contributions and achievements
- Deliver a high-impact experience across multiple locations and time zones
- Create connection, recognition, and inspiration – without the possibility of everyone meeting in person
- Balance creative ambition with practical production logistics and inclusivity
The Solution
We delivered a 3-hour hybrid event anchored in a bold, bespoke creative concept: Celebrating Superpowers. Inspired by comic-book universes, we reimagined the team as everyday heroes fighting for global health.
Working from London’s Curzon Soho cinema – with satellite watch parties in the U.S. and remote viewers worldwide – we transformed each touchpoint:
- Creative Theme: A full superhero-style design system brought to life through posters, illustrations, masks, and in-room theming
- Film & Motion: A cinematic opener and broadcast suite built to match the tone and energy of superhero films
- Audience Experience: Branded popcorn, immersive selfie boards, surprise-and-delight goody bags and event kits for remote attendees
- Engagement Tools: Live polling and voting through the event app kept everyone connected
- Guest Speaker: A powerful keynote from ex-hostage negotiator Richard Mullender brought unexpected emotional impact
The result was a fully immersive, emotionally resonant experience – designed to entertain, recognize, and unite.
The Value Created
The event received overwhelmingly positive feedback, including a 4+ star average from participants. Attendees left feeling seen, celebrated, and inspired to take on the challenges of 2025. Creative storytelling, bold design, and seamless hybrid delivery proved that you don’t need to be in the same room to feel part of something bigger.
Thanks again for putting together a great show!
– VP, Franchise Medical Head