June, 2025
NEFF’s MasterPartners Gala Dinner at London’s Underglobe has been recognised at the Micebook Awards 2025, winning Best Celebratory or Awards Event and receiving Highly Commended for Best Creative Concept.
What began as a gala dinner evolved into a full-scale theatrical production, reimagining the traditional awards night through storytelling, performance, and innovation.
Set beneath Shakespeare’s Globe, the event unfolded as a bespoke four-act play that blended Shakespearean themes with NEFF’s story of creativity and innovation. Projection mapping, aerial performance, live music, and immersive dining experiences brought the narrative to life, engaging guests on every level.
The experience went beyond celebration to build meaningful connection. Each scene and detail reflected NEFF’s brand values of artistry and ingenuity, leaving guests inspired and emotionally connected to the brand.
Working closely with NEFF, Emota transformed the format of a gala dinner into an immersive theatrical journey. Sustainability was at the heart of the design, with projection mapping used to minimise staging and environmental impact. Every element—from the entertainment to the dining—was designed to celebrate partnership, community, and creativity.
The Micebook judges praised the event’s originality and emotional impact, recognising its power to engage and inspire. With over 300 guests and overwhelmingly positive feedback, the evening marked a milestone in how experiential storytelling can bring a brand to life.
Find out more about NEFF at the Underglobe.
