An unforgettable, immersive theatrical brand experience

We transformed a traditional gala dinner for NEFF into an immersive theatrical experience at Shakespeare’s Underglobe.

With a bespoke script, aerial performers, and interactive dining, this event redefined corporate storytelling. Find out how we made it happen.

Thank you to Emota for their support in putting on a very well organised and truly unique event that was enjoyed by all.

– Ben Goldsmith, Trade Marketing Manager, BSH

The Challenge

NEFF’s annual MasterPartners® event had always been a formal gala dinner. But this year, they wanted something that went beyond tradition—an event that would:

• Surprise and engage their 306 partners
• Celebrate brand innovation through creative storytelling
• Create an immersive experience that felt both theatrical and personal
• Strengthen relationships and set a new standard for partner events

How could we transform a corporate dinner into an unforgettable night of storytelling and spectacle?

The Solution

We turned the Underglobe into a stage for innovation, crafting a fully immersive Shakespearean experience where NEFF’s kitchen technology became part of the story.

Key highlights included:

• A bespoke theatrical script – Written in Shakespearean verse, blending classic storytelling with modern kitchen innovation.
• Live performance elements – Aerial artists, actors, and interactive dining sequences engaged guests throughout the night.
• Seamless logistics – Accommodation and local transfers for 306 guests; performance timing and a three-course meal were orchestrated with theatrical precision for a flawless experience.
• Immersive atmosphere – From a towering faun greeting guests to transforming the venue into an enchanted forest, every detail contributed to the magic.
• Integrated brand storytelling – NEFF products became characters, bringing innovation to life through drama and verse.

This was more than an event. It captured something unique, showing that good storytelling can turn a corporate gathering into something memorable.

A big thank you from my husband and I for inviting us to such a splendid evening at the Underglobe last Friday evening. We thoroughly enjoyed it – so well organized and a really memorable location and event.

The Value Created

The response from NEFF and their MasterPartners® was overwhelming:

• Stronger partner relationships – Guests felt valued, engaged, and part of something special.
• Unforgettable brand storytelling – NEFF’s products weren’t just presented; they became part of a live narrative.
• Elevated expectations – The event set a new benchmark for their corporate experiences, paving the way for an even more ambitious 2025 showcase.

What really helped bring this to life, was seeing the opportunity as more than a celebration. It was a chance to be innovative and unique, setting a bar for gatherings and events that surprise, delight and strengthen relationships for the future.

Many thanks for the invitation to the event last Friday evening in the unique setting of the Underglobe, we enjoyed the hospitality and lovely Bankside hotel, a truly memorable experience.