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The Business of Emotion: The Power of Groups

As part of our commitment to a strategic approach to creating delightful and effective experiences, we published our whitepaper on the Business of Emotion. This whitepaper was designed to explore human behaviors and the ways that they impact the bottom line.

Through a lens of behavioral science, we demonstrated the powerful influence that creating emotional experiences can have on your customers and your business, by exploring how different emotional responses can be elicited through experiences and how those responses might drive behavior change, brand perception and revenue.

In fact, though we like to imagine that we are driven by rational considerations, the reality is that we are driven to make choices by our emotional responses more often than our rational ones.

Download our whitepaper on The Business of Emotion by filling out this form