Shaping global leadership through immersive design

When one of the world’s leading healthcare companies needed to align its senior leadership around a bold new vision, they turned to us for more than just event production – they needed a partner who could craft immersive, meaningful, and memorable experiences at the very highest level.

Since 2022, we’ve designed and delivered a series of global summits that bring together 150+ top executives annually from R&D, M&S, digital, P&C, commercial, and corporate support function teams around the world. Each event spans multiple days, blending strategic storytelling, hands-on engagement, and cutting-edge technology to foster unity, innovation, and momentum across the business.

Find out how we combined creativity, technology, and purpose at scale.

The Challenge

Aligning a global leadership team isn’t easy. Especially, when your audience includes 150+ senior executives spread across functions, continents, and priorities. The task? Create a series of summits that didn’t just inform, but inspired action.

The brief called for:

• Sharp alignment with the CEO’s evolving vision
• A forum for honest dialogue and real-time feedback
• Experiences that energized and emotionally resonated
• Integration of emerging tech like AI, AR, and VR without gimmicks
• Sustainability woven into every production decision

The challenge wasn’t only logistical—it was emotional, cultural, and strategic. We needed to bring people together in a way that felt meaningful, efficient, and unforgettable.

The Solution

A Strategic Journey Across Continents

From Iceland to Silicon Valley, Boston to Paris, each summit is grounded in strategic intent and local relevance. One edition coincided with the Olympic and Paralympic Games, while others leveraged innovation hubs as backdrops for forward-thinking agendas. These summits aren’t one-offs – they’re part of an evolving leadership journey designed to galvanize change. 

Our Approach: Story Meets Strategy

We provide full-spectrum creative partnership, including:

• Event theme development and bespoke visual identities
• Speaker and content coaching for global executives
• Immersive exhibition zones, with AR, VR, and interactive storytelling
• Generative AI integration to extract real-time insight and stimulate discussion
• Film and content production spanning 360º video, AI-created features, and high-energy openers

Every detail is crafted to elevate message clarity, participant engagement, and emotional resonance.

Each summit was a tightly orchestrated, immersive experience. Every detail is crafted to maximize relevance, participant engagement, and emotional resonance.

AI That Listens and Learns 

At the most recent summit, we integrated the client’s own large language model to analyze anonymous participant reflections submitted via the event app. This allowed us to identify key themes and play them back during a final-day session – creating a sense of closure, psychological safety, and shared ownership of the path forward. AI wasn’t just a gimmick – it was a co-author of the experience. 

Sustainability Without Compromise 

While flying a global audience to a single location has its environmental costs, we’ve tackled impact head-on. By minimizing single-use materials, designing for reuse, and producing multiple events that achieved zero waste to landfill, we’ve shown that world-class experience design and responsible practice can go hand-in-hand. 

The Value Created

Measurable, Memorable, Meaningful

With strong endorsement from executive leadership and high engagement scores year after year, this series continues to evolve as a blueprint for how organizations can convene with purpose.

From aligning vision to launching transformation, these events have become a cornerstone of the company’s strategic rhythm – and a demonstration of the power of experiential storytelling at the highest level.

Results included:

• Strong strategic alignment across diverse global leadership teams
• High engagement scores and endorsement from senior executives
• Tangible innovation in event design, format, and participation
• A multi-year, trusted creative partnership across five summits
• Industry-recognized use of AI, AR, and immersive storytelling
• Sustainability-first delivery: multiple events achieved zero waste to landfill, with a sharp reduction in single-use materials and a focus on reuse