Read this whitepaper authored by Katie Streten, Head of Experiential Strategy and Jessica Holt Senior Behavioural Science Consultant, for insights and principles to incorporate the power of emotion into the experiences you’re creating in ways that drive tangible business outcomes.
While projected marketing spend on experiential is predicted to grow at a compound annual rate of 6.6% to 2030, there remains financial caution and budget revisions are affecting the experiential marketing community. This puts a greater emphasis than ever on making sure that we build and design experiences that are truly effective.
