"This is Why” made every moment count

A powerful three-day live conference brought together colleagues from across this global healthcare business to reconnect, recharge and refocus on their shared purpose.

Find out how we turned storytelling into momentum for real patient impact.

The Challenge

This was the third and final event in a series of annual conferences designed to help teams across the business rally around a bold and ambitious goal: reaching 200,000 patients on treatment by the end of 2025. With the previous two years already hailed as major successes, expectations were high. This year’s challenge was to sustain the momentum, build on the emotional resonance of the campaign, and bring it to a truly memorable close.

The objectives were clear: inspire and energize, give teams the clarity and tools they need to contribute, and show every attendee how their individual role connects to the company’s wider patient ambition. Above all, the event needed to be a shared experience and one that deepened connection and gave colleagues a reason to believe.

The Solution

We helped our client deliver a high-impact, three-day live conference that translated their bold ambition into a meaningful, energising experience.

Working closely with internal stakeholders, our content and strategy teams shaped the agenda around the central storytelling theme: “This is Why.” This narrative thread ran through every session, shaping not only the tone and design of the conference but also helping to distil complex business goals into personal, human stories that resonated across departments.

Our film team created a full suite of video content, including pre-event interviews, opening and closing sequences, and dynamic on-site edits to capture the energy of the event in real time. We also supported a range of creative sessions and live moments that brought variety and emotional depth to the programme.

These included a standout interactive session where delegates formed a Kazoo Orchestra – an unexpectedly fun and symbolic experience that underscored the importance of coordination and teamwork. We also facilitated a creative charity challenge in partnership with a Manchester-based organization, resulting in over £7,000 of societal value through content and design work produced by attendees themselves.

One of the standout moments came from Olympic legend Sir Chris Hoy when he took to the stage for an inspiring conversation about the Power of Purpose – sharing his personal story of focus, resilience and motivation that deeply resonated with the audience. Alongside the high-energy sessions, we also built in immersive wellbeing moments. Calm, guided meditations and reflections supported by bespoke lighting and sound design, to give delegates the space to recharge and reconnect with the theme in a more personal way.

The event came to a climactic close with a powerful live performance by a celebrated spoken word artist. An emotionally charged moment that, combined with bespoke visuals, sound design and lighting, brought three years of storytelling together in one unforgettable finale.

To keep the experience fresh from previous years while retaining continuity, we also evolved the visual identity, ensuring consistency while finding new ways to surprise and delight the audience at every turn.

The Value Created

This was more than just a conference. It was a culmination of three years of collaboration, creative evolution and strategic alignment – it resonated deeply. Attendees left feeling genuinely inspired, clear on their role in achieving the organization’s goals, and more connected to their colleagues than ever before.

99% left clear on the company’s patient ambition

95% left equipped to contribute to UK outcomes and the ambition for patients

94% left feeling more connected with colleagues

Feedback from delegates and internal leaders reflected the emotional and strategic success of the event, with many describing it as the most impactful conference to date. From the Kazoo Orchestra to the poetic finale, every moment served a purpose, and delivered it with power.

By keeping the core theme alive across multiple years, expanding the scope of services, and working seamlessly across creative, strategy, production and film, we helped our client not just end a journey, but launch into the final stretch with energy, unity and clarity.

It’s always an immense pleasure to work with you and we certainly wouldn’t be delivering the cohesive, creative, immersive and engaging events that we have done over the last three years without your contributions. Thank you for being just an utter joy to work with. 

– Lead Client – Affiliate Enablement Chapter Lead